"It's the very same old tissue, honey, it doesn't make a difference, ok? It's still going to work the very same way", my exasperated spouse hissed into my ear as I got cartons after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't think I really composed 'designer tissue'. So, yes, for a graphic designer and writer who knows all about the sort of effort one puts into product packaging and branding products, I sure succumbed to it. All the hoopla. The shenanigans. The 'draw 'em in with excellent copy and fab color combo'. Hey, I am still a consumer, keep in mind that. I am entitled to succumb to nice packaging, I have a dominating right to be human.
However they are so pretty ... the packaging. I swear!
They have the 'nature fan' packaging, the 'fruity' packaging, the 'lady on the go' product packaging, and then they have the 'kids' packaging. I got 4 of each style bundles and made a run for the counter with them with my yelling kids and exasperated other half running after me in sluggish movement.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging designs on them. I would find it humorous enough if I didn't like the product packaging designs so much. However I am dead major. In fact, I enjoyed the product packaging develops so much, after using up all the tissues in the boxes, I would eliminate the styles and put it into my 'needs to keep for recommendation' clear folder. I don't keep a lot of stuff in there because I am pretty selective about the styles that I like, however these product packaging styles made it. They absolutely did.
You see, this is the example that occurs when you put some effort into making your product packaging design. Yeah, all of us have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE check here that count. They're going to THROW the PACKAGING away. So, why invest so much money on the product packaging?" Possibly you're also believing that the money must go towards developing better quality items ... for faster shipment options ... or possibly the cash must go towards investing prospective clients to costly suppers in Italian dining establishments. It's your call, really.
The more effort you put into creating your packaging, more consumers will stop and take an appearance at your packaging or what's inside the packaging. Now, does it make sense for me to say now that when they take and stop notification of your product packaging, your chance of getting them to buy your product boosts?
You see, the role of product packaging is to grab the consumer's attention. And without an electrifying packaging, consumers are going to walk past the stacks and stacks of other competitor items ... and yours ... without even understanding you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to have a good product packaging. Once they stop and take an appearance, you've won the preliminary.
Think about it!
They have the 'nature enthusiast' packaging, the 'fruity' product packaging, the 'lady on the go' packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging styles on them. I loved the packaging creates so much, after using up all the tissues in the boxes, I would cut out the designs and put it into my 'must keep for recommendation' clear folder. I don't keep a lot of things in there because I am pretty selective about the styles that I like, however these packaging styles made the cut. The more effort you put into designing your packaging, more consumers will stop and take an appearance at your packaging or what's inside the eyeliner packaging.