It's still going to work the same way", my exasperated hubby hissed into my ear as I got cartons after cartons of some 'designer' tissue. Yes, for a graphic designer and author who knows all about the kind of effort one puts into packaging and branding products, I sure fell for it. I am entitled to fall for great packaging, I have a prevailing right to be human.
However they are so pretty ... the packaging. I swear!
They have the 'nature lover' product packaging, the 'fruity' packaging, the 'female on the go' product packaging, and then they have the 'kids' product packaging. I grabbed 4 of each style plans and made a run for the counter with them with my screaming kids and exasperated partner running after me in slow movement.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging styles on them. I loved the packaging designs so much, after utilizing up all the tissues in the boxes, I would cut out the designs and position it into my 'needs to keep for referral' clear folder. I don't keep a lot of things in there because I am pretty selective about the designs that I like, but these packaging designs made the cut.
You see, this is the kind of thing that takes place when you put some effort into making your product packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. Why spend so much loan on the product packaging?" Maybe you're likewise thinking that the cash must go towards establishing better quality items ... for faster delivery alternatives ... or maybe the cash should go towards spending prospective clients to pricey dinners in Italian restaurants. It's your call, truly.
This is what I have to inform you, as a graphic designer and consumer. The more effort you take into designing your packaging, more clients will take a look and stop at your product packaging or what's inside the packaging. Now, does it make good sense for me to say now that when they stop and take notice of your packaging, your opportunity of getting them to purchase your item boosts? Precisely.
You see, the role of product packaging is to get the customer's attention. And without an electrifying packaging, consumers are going to stroll past the heaps and stacks of other rival products ... and yours ... without even knowing you're there! Your product is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a great packaging. Once they stop and have a look, you've won the first round.
Think of it!
They have the 'nature fan' packaging, the 'fruity' product packaging, the 'female on the go' product packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging styles on them. I liked the product packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the styles and position it into my 'needs to keep for referral' clear folder. I don't keep a lot of stuff in there since I am quite selective about the cardboard packaging machine styles that I like, however these packaging designs made the cut. The more effort you put into developing your packaging, more clients will take a look and stop at your packaging or what's inside the confectionery packaging materials.